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Finding B2B leads in China is not easy. Most Chinese B2B company relies on connections and networks. However depending on your industry you can always try getting leads and clients from the internet.

For example: WeChat is a big one in China.聽 There is a way to use WeChat official subscription account or service account and use content to attract customers. But it requires you to produce a lot of content, if you don't want to do that you can still use WeChat to keep in touch with prospects.

That聽 if you want to advertise in the B2B market in China you would generally need a Chinese website, as that's still the best way to present your company information. From there you can get emails or other information of interested prospects.

You can then add them on WeChat and follow up. But overall it pays to have a physical presence in China for B2B.

you may find more information on Alibaba.com.

if you want find importer go to wood industry now lot of timber is importerd to china from russia and africa

try to attend some local exhibitions/forums of your industry, more efficient to find potential customers,ads on internet,find way to cooperate with government